If twenty personal introductions a year can become five clients, then a thousand leads should amount to something, right? Well. Not exactly…

The biggest brands in the world – the likes of Google, Apple, Proctor & Gamble, AB Inbev, Spotify – come to southern France every year. It’s not just for the sun.

Marketing does two things. We tell stories that engage prospective buyers. And we look at data on how people responded to those stories, so we’ll tell better stories next time.

While Luke is the hero, he’s not the expert. Let’s face it, Obi-Wan is wiser, better with a light saber, has a plan, and the dude harnessed the power of The Force. 

“Our marketing goes to 11.”