Don’t just market. Inspire.

Everyone has a story. When your message helps people become the hero of their own stories, they’re inspired to work with you.

How I help brands tell inspiring stories

CMO to go

Swatch book with various shades of blue, teal, and neutral colors on a metal ring.

Building a marketing strategy, and a team to support that strategy, is tough. The team has to be simultaneously reliable, responsive, and creative. I’ve worked with and built high-performing teams and can help you build not just your strategy, but the team you need, or coach your existing team.

Creative campaigns

Colorful confetti floating against a blue background.

The ads and experiences you remember the best, you remember because they were unexpected. Creative marketing means understanding what is true about your brand, expressing that truth in a way that surprises and delights, and finally sharing this message in a measurable way that drives demand.

Brand building

Pile of blue LEGO bricks and pieces, various shapes.

Your brand isn’t a logo (though I’ll design your logo if you like.) It’s the expectations people have for the experience of working with you. I’ve developed a unique set of exercises to help you express your brand the way you want.

Work examples

Trade show booth design with "Craneware" branding, featuring display screens, seating area, and overhead banners.

Here are examples of work I’ve done, with the challenge, the solution, and the results of each project.

  • “Rick is a fantastic talent. He possesses the unique qualities to be both strategic and tactical. He brings his creative skills and deep marketing expertise to every project resulting in effective achievement of project goals.”

    Ann Marie Brown, EVP Marketing, Craneware

  • “Rick is unique in combining an understanding of business issues and strategies with talent as an art director and creative director. This combination means that his creative approach is strategic and targeted, while bringing a wonderful eye for design to projects."

    Lynn Hood, President, Hood Marketing Solutions

  • “Rick is a rare compilation of graphic designer, brand manager, copywriter, marketing strategiest and practical, common-sense executor. Rare, indeed.”

    Jason McClain, VP Marketing, RefrigerWear

  • “With his insight, vast knowledge and sound design principles, Rick Weissinger is an innovative creative director. Using his expertise, Rick dives into the situation and develops creative solutions that help clients overcome their marketing and branding challenges to gain market share.”

    Melanie Skortarski, Account Executive, Hood Marketing Solutions